What is a mission statement?

A mission statement is a concise declaration of an organization's fundamental purpose, vision, and values. It serves to communicate the main goal of the organization, guiding decision-making and strategic planning. By providing clarity about what an organization stands for and its commitment to its stakeholders, a mission statement helps align employees, attract customers, and establish a brand identity.

In contrast, while a detailed plan for future projects may serve as a roadmap for achieving specific objectives, it does not encapsulate the overarching goals or purpose of the organization. Similarly, a list of company policies outlines rules and regulations governing employee behavior and operational procedures, but it does not convey the organization's mission or core values. Lastly, a document outlining employee roles focuses on individual responsibilities within the organization rather than expressing the organization's purpose as a whole. Thus, the definition of a mission statement aligns most closely with the short statement of an organization's purpose.